This white paper introduces AT&T's U-verse TV service, which provides residential users with more choices and services through an enhanced IPTV service.
The document presents AT&T’s U-verse TV service, outlining the challenges of broadband maturity, competition, and the need for enhanced IPTV features. It describes how AT&T leverages an IP‑based platform to deliver TV, broadband, voice, and wireless services, and highlights new apps such as Total Home DVR and U-verse TV Multiview.
Cisco’s role is shown through its public‑information release, emphasizing the partnership that enables AT&T’s advanced services. The case study includes strategic goals, revenue expectations, customer satisfaction data, and references to further information.
It includes Total Home DVR, U-verse TV Multiview, regular HD channel additions, AT&T U‑bar, Media Share, and Weather On Demand.
AT&T expected 2009 U‑verse revenues to top US$2 billion.
Over 80 percent of AT&T U‑verse television customers reported being “very” or “extremely” satisfied.