This document introduces IBM's research and applications in augmented reality (AR), including the AR application Wimbledon Seer launched at the Wimbledon tennis tournament and the remote collaboration tool ACME developed by VTT Technical Research Centre of Finland with the support of IBM Research and Nokia.
The document introduces IBM's Augmented Reality (AR) initiatives, describing the overall goals to enable innovative solutions and enhance user experience. It outlines IBM's research and client‑focused efforts in AR technology.
Several AR projects are showcased: Wimbledon Seer for live tennis fan experiences, ACME for remote collaboration, MAR for mobile retail, and VIRA as a virtual agent for remote support. Each example highlights use cases, platforms, and benefits of AR in enterprise contexts.
IBM aims to understand how AR can enable innovative and practical solutions for the future and to enhance the user experience.
Wimbledon Seer enhances tennis fans’ experience at SW19 with a real‑time tournament guide showing scores, schedule, news feeds, directions, and queue times, developed for iPhone and Android.
MAR (Mobile AR for Retail) shows social networks, content and product information associated with consumer items using a mobile phone camera and 2‑D barcode.
VIRA is a virtual agent that offers remote technical support via desktop or webcam, blending real‑world and virtual reality.