The CCTV 2009 Advertising Products Handbook outlines the advertising product lineup, including gold‑resource bidding, self‑operated and contract advertising…
The handbook describes CCTV's advertising product system as of 2009, centered on gold‑resource bidding products, self‑operated advertising products, and contract advertising products. It explains how the gold‑resource bidding products are divided into competitive bidding and signed purchase categories, with specific auction dates and pre‑sale periods.
It also details the self‑operated products (channel slots, program packages, special events) that can be bought directly through advertising agencies, and the contract products (full‑channel or single‑program contracts) managed by authorized agents. Appendices provide advertising procurement plans for various TV programs and events. This manual is written in Chinese.
| Bidding product categories | News, Weather Forecast, TV Drama, Special Projects |
|---|---|
| Number of signed‑purchase advertising products | 66 |
The 2009 bidding advertising products were auctioned on November 18, 2008.
The 2009 signed‑purchase category comprised 66 self‑operated advertising products.
They are the competitive bidding advertising products and the signed‑purchase advertising products.