Aptc Beer Visual Identity Manual
This document is a Final Degree Project in Advertising and Public Relations by Marta Bustamante Santos Juanes, with Alberto Albarrán del Pozo as tutor, presented in Segovia on July 1, 2014. It presents a corporate visual identity manual for the beer brand Aptc.
The work defines objectives, explains the elements of corporate visual identity, describes the Aptc brand, and covers methodology, logo design, slogan, packaging, campaign, conclusions, references, and annexes. It states that a corporate visual identity manual is intended to ensure the correct application of visual identity elements and to help build a strong, lasting brand. This manual is written in Spanish.
It is a Final Degree Project in Advertising and Public Relations that presents a corporate visual identity manual for the beer brand Aptc.
Marta Bustamante Santos Juanes wrote it, and Alberto Albarrán del Pozo was the tutor.
It was presented in Segovia on July 1, 2014.
It is meant to ensure the correct application of the elements that make up a brand's visual identity and to help create a strong brand that lasts over time.