Aptc Manuals

Aptc Beer Corporate Visual Identity Manual Final Degree Project

This document is a Final Degree Project in Advertising and Public Relations by Marta Bustamante Santos Juanes, with Alberto Albarrán del Pozo as tutor, presented in Segovia on July 1, 2014. It presents a corporate visual identity manual for the beer brand Aptc.

The work defines objectives, explains the elements of corporate visual identity, describes the Aptc brand, and covers methodology, logo design, slogan, packaging, campaign, conclusions, references, and annexes. It states that a corporate visual identity manual is intended to ensure the correct application of visual identity elements and to help build a strong, lasting brand. This manual is written in Spanish.

Covers: Objectives and justification · Elements of corporate visual identity · The Aptc brand · Methodology and application · Corporate visual identity · Campaign