How to combine Total Rating Point for Video On Demand and Linear
This document serves as a guide for users of the Nielsen NPOWER system to understand how to report metrics for Video on Demand (VOD) content alongside traditional Linear television. Published in Summer 2013, it addresses the changing TV landscape where content is distributed across multiple platforms.
The guide provides specific instructions on how to calculate and report combined Total Rating Points, Average Audience metrics, and Reach metrics for both VOD and Linear viewing. It details the steps for creating combined reports in the NPOWER software, including how to select originator types and utilize the Combine tool for schedules.
In Program based reports, under the Originator Type, select NON-LINEAR and select the desired Non-Linear and/or Linear programming.
Create a segmentation of the Video on Demand viewers and pull that segmentation into a Reach and Frequency or Ratings Analysis report.
Yes, Video on Demand data can be viewed by Time Period, allowing insights into what time of day VOD is used.