This guideline provides official BMW Clubs with CI basics and supports them in maintaining a consistent corporate identity in all BMW Clubs, on all media channels and worldwide.
This document outlines the mandatory visual identity standards for official BMW Clubs globally. It covers logo design, symbol usage, and branding rules to ensure consistency with the BMW brand’s premium image. Clubs are required to adopt the new BMW symbol by January 1, 2022, and must follow strict guidelines for all media applications, including print, digital, and merchandise. The document also explains the legal protection of the BMW symbol and wordmark, and how to create club-specific identifiers while maintaining brand integrity.
The old BMW Club logo will be phased out on January 1, 2022, and only the new BMW Club logo featuring the updated symbol will be permitted.
These design guidelines were developed in close collaboration with the BMW Club & Community Management.
Yes, the use of the BMW symbol is mandatory for official BMW Clubs and must be used in conjunction with the club logo.