Moore Marketing Internet Marketers Guide: Making Money with the Mobile Web

About this manual

This report explains the fundamentals of mobile web marketing, highlighting the differences between traditional internet marketing and the mobile channel. It outlines the opportunities, challenges, and strategic steps marketers should take to succeed on the mobile platform.

The guide also defines key concepts such as Mobile Marketing, Mobile Advertising, and the MMA definition, and provides practical advice on budgeting, testing, and launching mobile campaigns. An earnings disclaimer and copyright notice conclude the document.

What's inside

• Mobile Marketing Definition
• Content is King
• Mobile Advertising
• Direct Response Vehicle
• Cross Media or Stand Alone
• Set a Budget and Crunch the Numbers
• Design Testing Methodology
• Last Step before Campaign Launch
• Earnings Disclaimer

Frequently asked questions

What is Mobile Marketing according to the guide?

Mobile Marketing is defined as the use of wireless media as an integrated content delivery and direct response vehicle within a cross‑media or stand‑alone marketing communications program.

How does Mobile Advertising differ from Mobile Marketing?

Mobile Advertising is a subset of Mobile Marketing that refers to the format the marketer uses to reach mobile viewers, such as SMS, MMS, mobile video, or banner ads.

What are the three key ideas in the MMA definition of Mobile Marketing?

The three key ideas are Integrated Content Delivery, Direct Response Vehicle, and Cross Media or Stand Alone.