This manual provides official guidelines for the DUX brand identity, including logo specifications, typography, color variations, and usage rules for all…
The DUX Graphic Standards Manual serves as the central document for unifying the graphic identity of the DUX brand and its extensions. It establishes core brand attributes representing timeless quality, luxurious comfort, and technological innovation, ensuring consistency across all materials.
The manual details specific specifications for the DUX logo, the DUXIANA brand, and the duX Bed logo. It covers approved color variations, typography rules, and strict guidelines for the use of trademarks and service marks to protect the brand's integrity and legal standing.
| Hotel DUXIANA Correspondence Card Dimensions | 160 x 110 mm |
|---|---|
| Hotel DUXIANA Business Card Dimensions | 90 x 50 mm |
| Hotel DUXIANA Envelopes C4 Dimensions | 324 x 229 mm |
| Hotel DUXIANA Envelopes C5 Dimensions | 229 x 162 mm |
| Print Color for Stationery | PMS 425 |
The manual is created to strengthen and protect the DUX brand identity and integrity by unifying all affiliated brands.
All material that uses the DUX logo or its brand extensions must be approved by DUX headquarters.
A trademark should be used as an adjective describing a generic product or service, such as 'DUX mattresses'.