This manual introduces the basic elements of the Blue Med Convention Center's visual identity, including the logo structure and its rules of use, color palette, typography, graphics, and application suggestions.
This technical guide presents the basic elements of the Blue Med Convention Center's visual identity, covering logo structure, usage rules, color palette, typography, graphics, and application suggestions. It is recommended to read the entire manual to ensure the brand is applied correctly.
The manual details specific guidelines such as maximum logo reduction (35 mm for print, 100 px for digital), the non-interference area (1x the width of the letter 'e'), and the official color palette featuring Pantone 072C and Process Cyan. It also specifies the preferred typography (DIN Pro) and secondary font (Verdana), while listing prohibited uses like modifying the logo order or applying it to flat backgrounds without contrast. This manual is written in Portuguese.
| Maximum Logo Reduction (Print) | 35 mm |
|---|---|
| Maximum Logo Reduction (Digital) | 100 px |
| Primary Color | Pantone 072C |
| Secondary Color | Pantone Process Cyan |
| Secondary Font | Verdana |
The minimum reduction size for the logo in digital environments is 100 pixels.
A minimum space of 1x the width of the letter 'e' must be maintained between the logo and other elements.