South Africa serves as the perfect entry point to doing business in the Sub-Saharan African region. With a population of almost 56 million people, 64.3 percent of which is urban, a growing middle class, and well-developed infrastructure, the country is one of the most advanced, diverse, and attractive business destinations on the African continent. Despite the country’s well-developed processed food sector and its competitive horticultural sector, it continues to offer windows of opportunities for imports.
